In 2010, Mark Zuckerburg dismissed privacy as a social norm that had outlived its usefulness. Fortunately for us all, he was wrong. In the past 12 years, privacy has undergone a resurgence. Citizens are demanding their privacy be respected, policymakers are now passing laws to make digital markets competitive, and even Big Tech is making (often dubious) privacy claims.
It seems now that the internet of the future will be more private, which is saying something. Much of this can be traced back to the Proton community. By embracing privacy-by-default technologies, we’re showing the world that privacy matters and that building an alternative privacy-first internet is sustainable.